The Problem with Being A Content Creator

In a moment of weakness, while the husband was out of town, I tuned in to The Bachelor. And while I’m far too old and—I like to pretend—sophisticated to watch the show anymore, I didn’t turn it off. So began an evening of introspection regarding my profession, which I decided to document. You’ve been warned.

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Laurel Brunk
Branding vs Marketing vs Growth

Sometimes, when we start getting to know a prospect, and we start discussing their pain points and needs, we notice there are misconceptions about the overlap of branding, marketing and growth. Where do they each fit within the big picture? How do they interact?

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GrowthAstrid Storey
8 reasons I left a free webinar this week

I am a self-confessed e-learning junkie. I belong to closed groups geared toward creatives on Facebook, follow and engage with industry professionals on Twitter and Instagram, maintain a healthy business reading list, consistently get certified on marketing topics and have been known to shell out cash for the odd email or online-based course that I need to have.

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Design, GrowthAstrid Storey
How Gaslight Built A Growth Engine That Paid Off: A Case Study

As a major player with a proven method—with happy clients making active referrals to prove it—what was the challenge? CEO James Taylor puts it this way: “We want referrals. But we want more than referrals.” They hadn’t needed an active marketing foundation in order to gain new business, but they wanted to build one to scale more aggressively.

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Laurel Brunk
Make Your Conference Attendance Count

We’ve found that the best way to make a conference matter is to plan a campaign around it a few months in advance. In this post, we’ll share a template of basic campaign tactics we recommend to clients when they’re heading to a conference.

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Laurel Brunk
5 Steps to Lifecycle Marketing Success

I spent a few days at the Denver Digital Summit in July 2018. This and some future blog posts are a debrief of some of the sessions I attended during the conference. This session was all about the importance of tailoring your marketing strategy around each consumer’s lifecycle stage in order to improve your success rate.


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Astrid Storey
Late Night with Dave and Steve: Why Being Open-Minded Matters When it Comes to Growth

Dave Paprocki and Steve Peele II let us in on on one of their late-night phone calls. Join them as they “nerd out” on growth and talk about why it’s just as important to try tactics you don’t know as it is to lean on ones you feel confident in. Getting out of your comfort zone fosters growth in real life; professional growth is more different. (Starting at minute 10, Steve drives through the middle of Indiana and cuts in and out a little. Don’t worry, it doesn’t last long!)

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GrowthAstrid Storey
Making Growth Happen When It Seems Impossible

As you may have noticed, each of us has gotten a little bit personal on this blog. Now, it’s my turn.

And while I don’t especially love getting personal on the internet, the truth is, the past year has been ALL about growth for me. Not just the Growth Guild kind, either.

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Laurel Brunk